The first step to creating a winning social media strategy is to establish clear objectives and goals. Choose goals that align to business objectives Set S.M.A.R.T. How to create a social media marketing strategy in 9 steps Step 1. No time to read the whole article? Let Amanda, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free social media marketing strategy template in less than 10 minutes:

Creating your own social media marketing strategy (video guide) These goals should align with your business’s larger digital marketing strategy.įinally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence. Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. Free 30-Day Trial What is a social media marketing strategy?Ī social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

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